Marketing Data Analyst
capital.com
On-site
London, United Kingdom
We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talent team.
As a Marketing Analyst, you will be responsible for analysing performance marketing campaigns and providing actionable insights to drive our marketing strategy. You will work closely with the marketing team to evaluate campaign performance, identify trends, and recommend improvements. Your technical skills in data analysis, along with your strong background in math and statistics, will be crucial in optimising our marketing efforts.
Responsibilities:
- Analyse performance marketing campaigns across different channels (Google, Facebook, affiliates, etc.) to assess their effectiveness and ROI
- Develop and optimise complex SQL queries to manage and analyse large datasets
- Use Python/R for data analysis, exploration, and to build predictive models
- Create and maintain dashboards to visualise key marketing metrics and performance indicators
- Identify trends and insights from data to recommend and implement improvements in marketing strategies
- Collaborate with the marketing team to design and execute A/B tests and other experimentations to optimise campaign performance
- Utilise your strong background in maths and statistics to conduct rigorous data analysis and ensure the accuracy of insights and recommendations
- Adapt to new technologies and tools to improve data collection, analysis, and reporting processes
Requirements:
- Advanced Data Skills: Demonstrated mastery in crafting and optimising complex SQL queries and managing large datasets. Proficiency in Python/R for data analysis and exploration. Ability to build dashboards as needed
- Problem-solving and Adaptability: Exceptional problem-solving abilities to navigate complex challenges, coupled with the adaptability to learn and implement new technologies and tools as needed
- Nice to have: Practical experience with API integrations and connecting systems, particularly with third-party services such as Google, Facebook, Firebase, and AppsFlyer AND/OR proficiency in Python for script writing, task automation, and improving integration processes.
Other qualifications:
- Experience in marketing analytics
- Familiarity with marketing platforms (Google, AppsFlyer)
- Strong knowledge of SQL
- Proficiency in Tableau
Nice to have:
- Bachelor’s degree in Mathematics, Statistics, Data Science, or a related field
- Strong analytical skills with a background in math and statistics
- Knowledge of Python/R and data visualisation tools
- Experience with performance marketing channels and tools
- Excellent communication skills with the ability to present complex data insights in a clear and actionable manner
- Highly organised with strong attention to detail
What you will get in return:
- You will join the company, that cares about work and life balance
- Annual Bonus based on the performance review cycle
- Family Medical Insurance, Pension Fund, MyBenefit system and MultiSport+ card for CoE
- Generous Annual Leave Policy
- Hybrid working model (3 days from our modern office and 2 days fully remotely)
- Comprehensive Workation Policy with 30 remote days available for your preferred destination
- Possibility of taking two additional days of paid leave per year to dedicate to volunteering efforts
[Applicable only to candidates from Poland]: Our company has an Internal Reporting Procedure. It is available from the Human Resources Department upon request hr@capital.com. You may report a violation referred to in the Procedure under the terms specified therein.
Be a key player at the forefront of the digital assets movement, propelling your career to new heights!
Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity.
Work alongside one of the most brilliant teams in the industry.